Global Spectrum In The News

FOR IMMEDIATE RELEASE: 

Global Spectrum a Story of Success

(September 27, 2009 – Augusta, GA – Chronicle)

It's been a year since Global Spectrum took over operations at the Augusta Entertainment Complex. They operate the James Brown Arena and Bell Auditorium. I always have been proud to say that I was partly responsible for getting a management company back in Augusta. 

IN TODAY'S WORLD of booking acts into venues like the James Brown Arena and Bell Auditorium it takes a tremendous amount of marketing and networking geared toward reaching the promoters who actually book the venues where today's artist will be performing. Global Spectrum's ability to network with the other arenas that they operate, and the relationships they have with the promoters, is why they are here. The management team at the arena has gone above and beyond to ensure the success that is now coming to fruition.

All acts are important, and not everyone enjoys the same types of entertainment. The ability to bring in major artists into a market such as Augusta with its population base and its venue size (8,500 seats for the James Brown Arena and 2,500 for the Bell Auditorium) has not been an easy task for Global Spectrum.

For many of the big performers the Bell Auditorium is too small and not up to the standards of a performing arts theater. Global was asked early on if Augusta needed a larger civic arena and they answered by saying: No, not yet! Let us feel out the Augusta market, let us fill up the 8,500 seats we have now and we'll see.

They also said that most of the main touring acts were performing in arenas between 7,000 and 10,000 seats. Augusta falls right in the middle; we have a suitable building to attract touring artists. A new 3,000- to 4,000-seat performing arts center would be more in line with improving Global's ability to bring in acts such as Billy Joel as well as others and improving the quality of entertainment we as Augustans have to enjoy.

For those of us watching and measuring Global's success here in Augusta, it has been a journey of the imagination, hoping and wondering who will be performing next. Part of the measurement has been on bringing in major acts, something that Augusta has been unable to do in the past few years.

 
(The writer is former chairman of the Augusta-Richmond County Coliseum Authority.
 

  ABOUT US

Global Spectrum (global-spectrum.com) is the fastest growing venue management firm in the world with more than 85 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world’s largest sports and entertainment firm Comcast-Spectacor, which also owns the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet Philadelphia, a regional sports programming network, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company. In a partnership with Disson Skating, Comcast-Spectacor televises 10 ice skating extravaganzas annually on NBC-TV.