Global Spectrum Names Carrie Jackson National Director of Sales for Convention and Conference Centers
- - October 12, 2012
Carrie Jackson has been promoted to National Director of Sales for Global Spectrum-managed convention and conference centers, a key position in which she will be the conduit for sales referrals and event bookings at these facilities.
“We are delighted to have Carrie in this very important position,” said Global Spectrum Chief Operating Officer John Page. “Her expertise, knowledge, and contacts in the convention center and hospitality industries will provide significant benefits to our convention and conference centers of all sizes throughout our entire network of venues.”
“Carrie has been a great asset to our National marketing efforts and for Global Spectrum Convention Centers,” said Shura Garnett, Vice President of Sales and Marketing for Global Spectrum Convention Centers. “We are very excited about her new and expanded role and the additional opportunities her efforts will bring to the company and our venues.”
Jackson, a 25-year veteran event industry executive, will also continue to serve as Global Spectrum’s Assistant General Manager and Director of Convention Services at the Iowa Events Center in Des Moines, IA, since 2007.
Prior to joining Global Spectrum at the Iowa Events Center in 2004, she spent 17 years in various sales and event management capacities with Marriott Hotels and Resorts.
“This is a very exciting opportunity for me. I am especially looking forward to working with all of the General Managers in our Global Spectrum system so I can be a up-to-date resource and advisor on opportunities to maximize utilization of our facilities and the talents of our Global Spectrum family of employees,” Jackson said.
In order to provide additional benefits to Global Spectrum buildings, Jackson will be maintaining the company’s national sales database, which includes important information on all aspects of convention center data, including our GPS (Global Prospecting System), attendance, tradeshow lists, show producers, etc.; providing training for Sales Directors on solicitation and database coordination; tradeshow leads to buildings; tracking of booked business for possible multi-venue routing; maintaining contacts with Global Spectrum’s National Marketing Committee; and maintaining a high profile at industry tradeshows and meetings.
“I know there’s a great deal to do,” Jackson said. “But it will be well worth the effort to create more revenue and more hotel room nights for our current and future convention center, conference center, and expositions center clients.”
Global Spectrum (global-spectrum.com) manages more than 115 other public assembly facilities around the world. Nearly 23-million people attended more than 15,000 events in Global Spectrum venues last year. Based in Philadelphia, PA, Global Spectrum is part of Comcast-Spectacor, one of the world’s largest sports and entertainment companies. Comcast-Spectacor also owns the Philadelphia Flyers of the National Hockey League, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, Paciolan, the leading provider of venue establishment ticketing, fundraising and marketing technology solutions, Front Row Marketing Services, a commercial rights sales company, and Flyers SkateZone, a series of community ice skating rinks.
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